LV Luxury Jewelers is a family-owned luxury jewelry and watch retailer based in Las Vegas and home to the Rolex Boutique LV Luxury Jewelers. The brand is inspired by the iconic Las Vegas sign, whose diamond shape became the foundation of the visual identity. Explored through Creative 26 Studio’s design work, this concept set the tone for a timeless, recognizable logo now seen across storefronts at The Shops at Crystals near ARIA, as well as on digital and social platforms.
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